TV Drama Exam Question - Gender

http://youtu.be/SZ1Fv2unEho - link to the clip (shit clip)

Discuss the ways in which the extract constructs the representation of Gender using the following:
Mise-en-scene
Sound
Editing
Camera Angles

This clip is set in an open outside field/forest. This place is very bright which is more of a female thing then a masculine place. The male in this clip is holding a gun and will not allow the female to have a gun, this reenforces the stereotype of females.

The woman shows a little power when the male is sorting out her shoes as she's shown at a lower angle making her look more powerful this then challenges the stereotype of the females. There's an extreme close up of the male grabbing her ankle showing that he has control over her. Through out this clip the male is shown to be shown at a low angle through out this clip. The women is following the male through out this clip which shows that she's reenforcing the stereotype.

The males voice has more dominance as his voice is much louder then the woman's, the reenforces the stereotype of males. The woman tries and fights back, by doing this is shouts which then results in her challenging the stereotype of females, making her more masculine.


There is a shot reverse shot used when he male and female are arguing.

Music Industry Mock Question

To what extent does digital distubution affect the marketing and consumption of media products in the media area you have studied?

Digital distubution has changed hugely in the past 15years down to the common use of downloads from the internet. These downloads aren't normally paid for as people use websites where they can get the albums or songs for free.

Major record lables such as, Sony and Syco, these are more about the money making. The lates example of this is One Direction as they're more about the image people alot of teenage girls will watch their views that go with their music and want to be their girlfriends. There will also be a number of One Direction made things such as, pencil cases and lunch boxes. Teenage girls will not have the money to buy the music so they will download it off of a website for free. The young teenage girls will go mad to see them live so therefore their parents will invest in tickets for their children to see them. The way One Direction was formed was through the XFactor which is owned by Sony. Only Sony songs are proformed by the contestends to get sales of the old song, resluting in Sony getting more money. This is a circle of Sony making money, a very clever way I have to say. 

 This has benefitted the indie lables as it's given them a relationship with their audience as they're able to write comments and like the videos which then shows what their audience likes so they can then produce the music which their audeicne wants to hear, this can result in them getting a wider audience. Using a website like YouTube really helps an indie artics as it allows them to connect with an audience which is global. Using a website like YouTube can allow the audience to like and comment, this the shows the atrist (produce) that the audience like music this type or this way, this then makes the artist more popular leading on to increasing their audience.

For people like Beck and allowing people to preform music the way that they want their music to sounds allows the audience to find their fav one and listen to it and comment what they think to encourage people to continue to produce music like they want, rather then whats going to get sales. The internet allows people to publish their work through YouTube, iTunes and Spotifier. This allows people to acces them through different devices such as, smartphones, laptops, computers and tablets. This allows a larger audience to listen to the music people produce. 

Beck Song Reader

Beck Song Reader

New Info

Read over the 'Would i lie to you' post: how can you update this CaseStudy using One Direction (see your Prezis)

http://leighmediaasmusicind.blogspot.co.uk/2013/04/52-lesson-plan-sonysycoone-direction.html 

Compare the Music Industry:

Presentation group 1: How can we connect/update this argument to OneDirection & Syco/Xfactor?

Syco Prezi

Presentation Group 2: Beck & Score

Conect or Die & Particpatory Culture

Apply the following terms and explain how they relate to the Case Studies:

Key Terms: 

Production

Distribution & Marketing

Exchange – Push vs Pull

Translation

Localisation

Co-option

Majors vs DIY

Ownership/Back Catalogue

How can we apply these arguments about the changes in Music Culture?
-Arguments: Visualisation
Synergy
Devaluing music (Synthetic vs organic)
Soundscape
Creating a relationship with the audience
Participatory Culture

Beck song reader is a book filled with 20 songs worth of sheet music and more then 100 pages. He's displayed music as sheet music for people to produce it the way they want to hear it, rather then how they've heard it. This has allowed people to sing and perform the music they wish to. They have been able to publish their work on the internet, allowing people to see the different ways they people have performed the music. This give people the freedom to listen to how they like music rather then how it's meant to be. 

This is a different way of producing music as its up to Becks fans to product the kind of music they like and the way they like to listen to it. This makes costs a lot cheaper as they do not have to spend out on a recording 
studio, making it how the fans like their music, this allows a larger audience as they have more freedom with their music. 

When exchanging music most fans will publish their work on the internet on sites such as YouTube, this then starts a bond between fans as they can comment on what they like about one another's work and make suggestions. Beck himself has produced a website where his fans can go onto and publish their music. 

The people who has produced music are able to post their work on different websites such as, spotify, YouTube, SoundCloud and also on Becks website. People and then download these. The audiences to this can comment ot this so the artist can improve on the feedback or produce work which their audeince wants to hear.

Steps - Blow Up Record Lable

Step One

Blowup Record Company

Blowup records are a London based company.

The artists they have are:

-Alfa 9
-Baltic Fleet
-Fay Hallam & The
-The Weekenders
-Mockingbird, Wish Me

Step Two

These artists aren't well know as they haven't managed to make it big within the music industry.

The company would benefit from new media technology as the music is more widely available from things such as, iTunes and YouTube as there music will be similar to the music people are downloading and one these types of programs they have a section of related music making people listen to it and begin to like it and if they like in then their more likely to write reviews on the music and share with their friends through things such as, Facebook, Twitter and Email. On sites such as, YouTube and iTunes people are able to write reviews telling people what they like and dislike, making labels aware on artists that people like and dislike. Artists also will preform at gig, have live CDs and also non-live CDs.

This is all of the places where the artists can be heard on. This is one the bottom of the website.








Step Four
Part one -

Part Two -

Alfa 9:

The Weekenders:

Step Five 

Neither of these artists have any upcoming concerts. 

Blow Up record company is a London based company.

Step Six:

Production Research:

My artists within the record label they create their own albums, which they sell on place like iTunes etc. They do not have any support or publication from any major music channels. There CDs are avaliable in shops suhc as, HMV and also avaliable online from websites such as, Amazon.

Marketing Research:

Blow Up uses mainly online ways of promoting their music such as, YouTube, Spotyfier, iTumes as they will be similar to other music that is already out on the market, as there are always suggests when someone searches something on YouTube. When  they put a video on to websites, such as, YouTube the audience of the music can comment on what they think of the music and also what they want to hear, so when the artists come to produce more they can include what their audeince what to hear and get more positive feed back from the work which they create. 

Distribution and Exchange Research:

The main way that Blow Up get their music to their audience is through iTunes. This allows people to access their music online. Some people may also choose to download it from YouTube and not pay for their music, but they're not supporting their artists. Blow Up artists do support acts at concets, they may also be proforming at smaller gigs which are not as big as other events. 

Key Terms

Distribution - selling music to shops e.g HMV and iTunes 

Copyright - a law in place to stop people copying or being stolen 

Royalties - When the company/artists get a % of the money made

A&R (Artists and Repertoire) - part of the company that look for new music talent, middle man between artists and companies

Sampling - uses parts of someone else's song and will sample it in their song

Peer•to•peer - people who share music between each other 

Major Record Label - a worldwide Lable that signs artists and gets them globally known

Subsidiary Label -  labels within a major Lable e.g Sycho who is within Sony

Independent Label - a record Lable which controls the artist by giving them freedom and let's them explore themselves as an artist

Key terms

Distribution - Selling music to customers via Internet, iTunes, albums etc. Concerts 

Copyright - Protection against artists work, have to pay to own the music.

Royalties - When the company/artists get a % of the money made

A&R (Artist & Repertoire) - part of the company that look for new music talent, middle man between artists and companies

Sampling - Sending a music piece to a record label to sample it

Peer to peer - people who share music between each other

Major Record Label - A worldwide label that signs major well known artists, are horizontally and vertically intergrated enabling them to work more efficiently as they own each individual sectors of the industry which let's them work cheaper.

Subsidiary Label - labels within a major label, eg. Sycho who is within Sony

Independent Label - A label based in one country, gives artist freedom and let's them exlpore themselves as am artist.

Homework on Music Industry

Set work second lesson - Music Industry

How do institutions sell their products to audiences in contemporary media?

-Traditional sales
-Digital
-Combatting piracy
-Streaming
-Paragraph on Domino

Traditional sales are the typical ones such as, magazines, News Papers and Bill Boards.

Digital sales is done digitally so over the web, using the internet such as, iTunes.