Thursday 27 March 2014
Tuesday 25 March 2014
Set work second lesson - Music Industry
How do institutions sell their products to audiences in contemporary media?
-Traditional sales
-Digital
-Combatting piracy
-Streaming
-Paragraph on Domino
Traditional sales are the typical ones such as, magazines, News Papers and Bill Boards.
Digital sales is done digitally so over the web, using the internet such as, iTunes.
-Traditional sales
-Digital
-Combatting piracy
-Streaming
-Paragraph on Domino
Traditional sales are the typical ones such as, magazines, News Papers and Bill Boards.
Digital sales is done digitally so over the web, using the internet such as, iTunes.
As media - music production
A record label is a brand and/or a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks; coordinates the production, manufacture,distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.
This is the company which markets the music, events and other things that's bands or artists do. They ensure that's copy right does not happen.
What is a record label?
A brand/trademark which deals with the marketing of music recordings and videos. A record label also publishes music, coordinates the production, deals with manufacture, distribution, marketing, promotion and copyright of music.
Cross media?
What is meant by cross-media convergence?
This is when two or more media's come together
E.g When the music industry and the film industry come together
What is digi modernism?
Cultural effects of new technologies
Monday 24 March 2014
Wednesday 19 March 2014
Cranford - Social Class
ISocial Classes:
Upper Class
Middle Class
Working Class
Underclass
This clip from Cranford is set in a small village the first person we see is a small underclass boy, when we see him we hear tense music, this shows that the boy isn't a wealthy boy as he's dressed in rags and is dirty. When he arrives home we hear a cheer showing it's his birthday and he receives boots as he's "10 now". The shoes are wrapped in news paper which shows he's family is an underclass family. He's over the mood when he receives the boots as he's not use to getting as nice presents. When he looks at the news paper he see a word he knows which is his younger brothers name, he gets very excited over this as he't not use to being able to read. His dad gets very aggressive when he's able to read almost at though he's jealous of his son being able to read, showing a underclass stereotype. When the boy is shown he's show at a high angle showing the boy as a small and vulnerable to society. The lighting is dark when the boy is on screen portraying him as not bring light to society almost as though he doesn't matter to society as he's underclass. When we see him with the middle classed male in his office the boys shown to be a lot smaller then him through the camera angles as he's not from the same class. The middle classed male sees that the boy needs help and offers him a piece of bread and also a job, which the young boys jumps at the chance. This is in more of a brighter light representing that there is light for the small boy and that he does have hope in the future. The older male is dressed very smart also showing that he's come from a more wealthy up bringing in a middle classed family. The upper class woman we see is well dressed and presented, she asks 'who's the small boy?' he's asking someone to tell her showing she has power and reenforcing the stereotype of the upper class. When we see the workers we hear a jolly more classical music being played in the background. They're more well spoken then the underclass boy as they've had a much better upbringing and a better education.
Upper Class
Middle Class
Working Class
Underclass
This clip from Cranford is set in a small village the first person we see is a small underclass boy, when we see him we hear tense music, this shows that the boy isn't a wealthy boy as he's dressed in rags and is dirty. When he arrives home we hear a cheer showing it's his birthday and he receives boots as he's "10 now". The shoes are wrapped in news paper which shows he's family is an underclass family. He's over the mood when he receives the boots as he's not use to getting as nice presents. When he looks at the news paper he see a word he knows which is his younger brothers name, he gets very excited over this as he't not use to being able to read. His dad gets very aggressive when he's able to read almost at though he's jealous of his son being able to read, showing a underclass stereotype. When the boy is shown he's show at a high angle showing the boy as a small and vulnerable to society. The lighting is dark when the boy is on screen portraying him as not bring light to society almost as though he doesn't matter to society as he's underclass. When we see him with the middle classed male in his office the boys shown to be a lot smaller then him through the camera angles as he's not from the same class. The middle classed male sees that the boy needs help and offers him a piece of bread and also a job, which the young boys jumps at the chance. This is in more of a brighter light representing that there is light for the small boy and that he does have hope in the future. The older male is dressed very smart also showing that he's come from a more wealthy up bringing in a middle classed family. The upper class woman we see is well dressed and presented, she asks 'who's the small boy?' he's asking someone to tell her showing she has power and reenforcing the stereotype of the upper class. When we see the workers we hear a jolly more classical music being played in the background. They're more well spoken then the underclass boy as they've had a much better upbringing and a better education.
Time ran out!
Thursday 13 March 2014
Mock Essay - Hotel Babylon - Ethnicity
Mise-En-Scene
This clip is shown in a hotel where many of the ethical workers have the lower roles in the company, as there shows to be maids and workers. This re-enforces the stereotype of pitied as they're not given the chances in this clip to do anything more then the very little. The maids and chefs are shown in a dim light which shows them to be less important then the managers of the hotel. This re-enforces the stereotype of ethnicity as its showing the ethical characters to be pitied on by the audience as they're not considered to be as important as others shown in this clip. There is a range of ethic which forms conflict between them, re-enforcing the stereotype of ethnicity. The small chef is holding a large kitchen knife, forming a very dangerous character, re-enforcing the stereotype of ethnicity.
Camera Angles
The camera shows the two white mangers to be at a low angle showing them at a high angle making them more important. The small Italian man is shown at a high angle to make him seam small and weak, where as the white male is shown at a higher angle as he's a British male. This re-enforces the stereotype of ethnicity.
Editing
There's sharp edits between the characters shows that there is conflict between the different ethical groups. This re-enforces the stereotype between the different ethical backgrounds. The clip is very fast pasting showing that there's something wrong or dangerous about it. Re-enforcing the stereotype.
Sound
When the maids come into shot the music changed to a more suspicious sounding kind of music, when the women get into the room the music changed. This is showing the maids to be dangerous or the room there about to step in to be very dangerous. This re-enforces the stereotype of ethnicity. The sound of the hover is dietetic showing that they are here to hep and not cause any trouble. This shows pity for them, which then
re-enforcers the stereotype. Most of the dialogue comes from the white characters in this clip shows that they don't want to speak in case they give away that there not meant to be there. This re-enforces the stereotype as it forms pity towards them.
Mock Essay - Hotel Babylon - Ethnicity
In the extract, ethnicity is viewed in many aspects including mise-en-scene. The location is in a small cloak room, with all the immigrants huddled together. This shows the immigrants to be in it together, as a group as they all look to protect eachother. The immigrants had different jobs including working in the kitchen and cleaning. The cleaner who is hoovering shows that the immigrants are handed the less glamourous jobs, away from the customers as if they are not considered as normal and that they are not to be seen. It represents their low role in the hotel and that they are treated differently. The difference of equality between the immigrants and the white workers in the hotel are visible as the blonde lady in reception is dressed in a slick white suit compared to the immigrants in overalls.The overalls represent the immigrants as dangerous because as they are in the same overalls, people will instantly know who they are, as if to keep away from them.
Another way in the extract in which ethnicity is represented is through sound. The diagetic sound of the immigrants talking to eachother emphasises on their accent, which allows the audience to recognise their ethnic background. This reinforces the ethnicity stereotype as foreign people are often associated with low jobs such as cleaners or cooks, away from everyone else, emphasising in their lack of power. However there is a shot where the foreign lady who is in the suit is talking to one of the cleaners. The lady in the suit talks confidently and clear, as if she has been through this trouble and pressure many times whereas the cleaner is uneasy and uncomfortable and disrupts the scene. The soundtrack in the extract is fast paced which highlights the danger and conflict. This is shown through the sharp edits between each immigrant in the cloak room, highlighting the fear in their face of losing their job, as if they would not be accepted anywhere else.
The camera is edited in a way to feel sympathy for the immigrants. The audience pity the immigrants because of the close up shots which show their lack of independence and their worry of never being able to get a job again if they are found. This represents societies view on immigrants that the only job they are worthy of earning is away from everyone else so they can not be seen.
Overall in the extract, it reinforces the stereotype of ethnicity as they are portrayed to have low jobs, locked away from the rest of society as if they are worth nothing. The same use of uniform and small space to work in represents there distance from the rest of the world as it shows them as if they are prisoners and are under close control.
Another way in the extract in which ethnicity is represented is through sound. The diagetic sound of the immigrants talking to eachother emphasises on their accent, which allows the audience to recognise their ethnic background. This reinforces the ethnicity stereotype as foreign people are often associated with low jobs such as cleaners or cooks, away from everyone else, emphasising in their lack of power. However there is a shot where the foreign lady who is in the suit is talking to one of the cleaners. The lady in the suit talks confidently and clear, as if she has been through this trouble and pressure many times whereas the cleaner is uneasy and uncomfortable and disrupts the scene. The soundtrack in the extract is fast paced which highlights the danger and conflict. This is shown through the sharp edits between each immigrant in the cloak room, highlighting the fear in their face of losing their job, as if they would not be accepted anywhere else.
The camera is edited in a way to feel sympathy for the immigrants. The audience pity the immigrants because of the close up shots which show their lack of independence and their worry of never being able to get a job again if they are found. This represents societies view on immigrants that the only job they are worthy of earning is away from everyone else so they can not be seen.
Overall in the extract, it reinforces the stereotype of ethnicity as they are portrayed to have low jobs, locked away from the rest of society as if they are worth nothing. The same use of uniform and small space to work in represents there distance from the rest of the world as it shows them as if they are prisoners and are under close control.
Tuesday 11 March 2014
The Demise of the Music Industry
The demise of the music industry is visible everywhere but in the facts
If music executives sold bottled water, they'd be calling for a ban on tapwater downloads. But their industry is proving resilient
Illegal downloads continue to be a cause of Armageddon within themusic industry and a source of endless fascination outside. Business leaders still regularly moan that illegal downloads are destroying their livelihood, especially if representatives of government are within hearing range. At the first Music 4.5 conference in London last week, speakers took it as read that "kids are not buying music anymore" and that they must look elsewhere for revenues. Evidence of the demise of purchased music is everywhere to be seen, except for one place: the statistics.
In fact it is easier to make the case that the music industry, far from imploding, is one of the great success stories of the recession. The most dramatic example of this is in what kids are supposed not to be buying any more: single tracks. Last year sales of singles soared to an all-time record of 152.7m units, an astonishing 33% rise in a year when the whole economy (GDP) contracted by 3.3%. If the music pundits seriously think that these are not being bought by kids, then it shows how out of touch they are with their customers. These same youngsters who were – and probably still are – massively downloading free music from the internet were prepared to pay up to £3 a pop for an insipid ringtone (interestingly, not included on the industry's statistics unless they are full-track ones). Why? Because there is an easy payment system on phones which didn't exist on the web. Now there is an easy payment system (iTunes et al) on the web they are starting to pay again. If the big music companies had spent their energies dreaming up a payments mechanism for web downloads instead of suing their customers they could have swept all before them. Instead they were like the crew of a sinking boat that blames the sea instead of trying to mend the leak. If they were in the bottled water industry, they would probably be urging the government to stop free downloads of tap water at home as unfair competition. Yet the bottled water industry should have been their model. It got away with charging us lots of money for a product that was no better than free tapwater through clever marketing.
Even now practically everyone I meet from the music industry protests that it couldn't be expected to combat the technological disruption that was eroding its traditional model. What piffle. Lots of books have been written about disruptive technologies. They can't say they weren't warned. As it turned out, pretty well every system for monetising music – iTunes, Spotify, We7, Shazam, Nokia's Comes with Music et al – has come from outside the industry. What a missed opportunity.
Sales of singles are, of course, only one part of the industry. There has, unsurprisingly, been a fall in sales of albums – down from 133.6m units to 128.9m last year, not helped by the closure of key UK retail chains Zavvi and Woolworths – but that was more than offset by growth elsewhere in sponsorship, live shows and merchandising where there is something of a boom happening in Britain. Overall, the music industry grew by an amazing 4.7% in recession-ridden 2008, according to PRS for Music, and will probably be resilient when the full 2009 figures come in. A key fact is that last year income from live music overtook that from recorded music for the first time. Don't think tracks, think music.
Clearly, the industry is changing. Consumers can now buy the singles they want without being locked into buying albums containing other tracks they don't want. That may bring in less income but it is the gateway to other revenues. The people who allegedly won't pay for downloads will pay huge sums to hear their favourite artists live or be part of the merchandising experience. Maybe illegal downloads – which, needless to say, I don't approve of – should be looked on as a massive crowd-sourced marketing operation to generate money for gigs, memorabilia and future sales.
The future lies in capitalising on the whole musical experience, as the admirable Music 4.5 initiative well knows: it seeks to bring together artists and entrepreneurs to plot the future. If the quality of the five-minute pitches made at the conference by budding businesses is anything to go by, the future is bright. I loved the way Songkick.com is moving beyond Last.fm by linking songs you and your friends like with information about the band's past and present gigs, enabling you to talk about them after the show. MusicGlue offers free downloads in exchange for email addresses which, over time, will produce geographic patterns showing where there is a dense enough cluster of fans to justify a gig. CloseCallMusic encourages people to interact with live music as it happens, while TuneRights is trying to crowd-source the financing of records. Audiofuel, which matches music to your jogging beat, aims to be the new Ministry of Sound. I loved what Decibel is planning – to have a vast data base of meta tags so you can find out details of each member of the band: that Jimi Hendrix played as a session man on a Little Richard track, for instance. That is just the sort of value-added that will lure people away from free downloads. Nick Hornby would love it.
These were only some of the pitches made which suggest that the future of the industry may continue to reside in bottom-up initiatives rather than the top-down approach of the major labels. The music industry, to be fair, is still a very heavy investor as a new study shows, but it had better be alert if it doesn't want to be upstaged even more. The sad fact is that around 90% of start-ups fail – but it is vital for future employment, as well as the health of the music industry that we spend money to find the winners. A revolution is under way.
This article is from the Guardian
Questions To Ask Parents About the Change In Music
These are the questions we're be asking the older generation, with people aged 30-60 years old. We are asking people this age as they will know and have seen the most change in the music industry.
Whats your favourite artist today?
Whats your favourite song?
How do you listen to music?
How did you access music back in the day?
Whats your favourite artist today?
Whats your favourite song?
How do you listen to music?
How did you access music back in the day?
Questions About the Music Industry
What/ who is your favourite artist of this year?
Sound cloud, iTunes
What type of consumer
are you?
Download it from the
internet illegally
How and where do you
store your music?
iTunes, iPod, Sound
Do you feel connected/relate
to the artists?
Guilty pleasures: Glee
and High School Musical, One Direction
Why do you listen to
music
Do you create your own
music?
Do you keep up with
the charts
Monarch of the Glen - Age
In the first clip of the extract, we are presented with a group of men who are supplied with tools and getting into a van which represents there job in labour. The pace of the scene has been set at a slow pace to show the hard work they have coming towards them in the day for their job. In the scene there are no children around and the men are all showing eachother respect. In the scene there is a long shot of the men talking to one each other, emphasising on the equality and the men being mature adults.
In the scene outside the house, there is a youth female who pretends to be an adult, she talks to a youth male who is acting like an adult as he is doing cleaning. When the actual adult comes into the scene, the youths stop what they are doing and turn to face the adult as he begins to speak, emphasising on his authority over the younger children. However the man asks the youth if she can drive and gives her his keys, showing his trust in her as he is tricked into believing that she is an adult. When the youth is in the car, Amy, she questions herself in a low tone, which shows her fear and lack of knowledge, as there is a close up shot of her face, which shows her immature side as she does things without thinking of the consequences.
As Amy crashes into another car, the person in the other car is an elderly man. He instantly calls her by her full name and as he talks he talks in a traditional, well spoken English language. As he begins to confront Amy tand discovers she is too young to drive and begins to call her reckless, this shows adult's perception of youths of being irresponsible.
As the clip moves on into the house, the dialogue of the elderly man saying "She has a vivid imagination" reinforces adults's views on younger people. There is no soundtrack in the scene as it emphasises on the seriouness of the situation as all the attention is on the adult and the elderly man, to show there power and authority. The adult's anger is shown in the next clip as he confronts Amy, as she is looking up at him, showing her lack of power and also showing that in society, adults have power over youth. As Amy is told to go back to school, she shouts "I hate you!" which reinforces her young age as she shows her immature side as she runs away.
The scene changes to outside where all the men are working together with a country soundtrack which creates a cheerful setting, showing all the men working together and acting as a community. The scene cuts around to everyone in the scene, showing the equality within the adults.
The scene then moves into Amy's bedroom as she leaves a letter which is written in Pink and wavey writing, which reinforces her child like mind, which is also backed up by the teddy bear. The soundtrack is slow to show Amy's emotion of being in a tantrum and sad to leave, yet shows her being immature as she is running away, like a little child would do. As the elderly woman enters the room and looks out the window looking for Amy, this represents that the elderly woman is looking back on her youth, and that she misses the time of when she was young.
Overall, the extract reinforces the stereotype of age as the youth in the extract is represented as childish and immature, and wishing they were an adult and making clear mistakes. Whereas the adults in the clip are together, creating a community and trusting one another. However they are disheartened when they discover that they have been lied to by a youth.
Thursday 6 March 2014
Mock Essay - Coming Down the Mountain - Disability
When we are first introduced to the two boys, the two different characters are visible straight away. The disabled boy's side of the room is childish, with colourful wallpaper and bed, emphasising on his lack of ability to mature due to his disability. Whereas his brothers' side of the room represents a typical teenagers room. When we are first introduced to the characters there is a bird eyes view of the room, which shows distance between the two characters due to one being disabled and the other normal. Sound is represented in the first clip as the normal brother is speaking in a narrative of how he would kill his brother in different ways. This shows his embarrassment and distress of having to look after his disabled brother, as if he would be judged by society as disabled people are often looked down on. Moving on to the end of the first clip, there is a close up shot of the disabled brother asleep. This shows him as a victim because he is unaware of what is going on around him in society.
Moving onto the kitchen scene, the abled brother is shown in a low angle shot which represents his power and control over his disabled brother. Whereas the disabled brother is shown in a high angle shot which highlights his vulnerability to society as disabled people are seen as a victim. During there conversation in the kitchen there is a shot reverse shot showing their conversation. The abled brother is allowed more time in the conversation to speak which shows his power over his disabled brother which highlights that disabled people are not given a chance to give there input and that they are not heard by society. The dialogue seperates the two brothers due to the way the parents speak to them. The parents speak to the disabled boy in a soft manner, making him feel safe and at ease and trying to assure him that he is equal to everyone else. Whereas when talking to the abled son, they snap and talk in a more harsh tone, making him aware of who is around, as if the disabled boy is a little child.
In the park scene when the disabled boy is trying to ride his bike, the disabled boy is shown through a gun scope view, highlighting that disabled people are a target and a victim from society; that they aren't equal to 'normal' people and should be treated differently. The shot then expands to show the 'normal' brother aiming the gun at his brother. This shows his hatred towards his brother and his embarrasment that his brother is not like everyone else and that he is different and that life would be better without his disabled brother, as if he is a 'freak'. The disabled boy's childlike mind is represented through a medium shot of him flying a kite and eating an ice cream, something that would be expected of a little boy playing in the park for the first time. This also represents his vulnerability to everything going on around him, as he has not grown into the mature teenager.
Overall, the extract reinforces the stereotype of disability as the disabled brother is portrayed as a villain for stopping his brother to do what a normal teenager would want to do. The disabled boy is also seen as a victim due to the way his brother treats and talks about him, as if he is 'alien' like due to the fact that he is different to everyone else because he is disabled.
Moving onto the kitchen scene, the abled brother is shown in a low angle shot which represents his power and control over his disabled brother. Whereas the disabled brother is shown in a high angle shot which highlights his vulnerability to society as disabled people are seen as a victim. During there conversation in the kitchen there is a shot reverse shot showing their conversation. The abled brother is allowed more time in the conversation to speak which shows his power over his disabled brother which highlights that disabled people are not given a chance to give there input and that they are not heard by society. The dialogue seperates the two brothers due to the way the parents speak to them. The parents speak to the disabled boy in a soft manner, making him feel safe and at ease and trying to assure him that he is equal to everyone else. Whereas when talking to the abled son, they snap and talk in a more harsh tone, making him aware of who is around, as if the disabled boy is a little child.
In the park scene when the disabled boy is trying to ride his bike, the disabled boy is shown through a gun scope view, highlighting that disabled people are a target and a victim from society; that they aren't equal to 'normal' people and should be treated differently. The shot then expands to show the 'normal' brother aiming the gun at his brother. This shows his hatred towards his brother and his embarrasment that his brother is not like everyone else and that he is different and that life would be better without his disabled brother, as if he is a 'freak'. The disabled boy's childlike mind is represented through a medium shot of him flying a kite and eating an ice cream, something that would be expected of a little boy playing in the park for the first time. This also represents his vulnerability to everything going on around him, as he has not grown into the mature teenager.
Overall, the extract reinforces the stereotype of disability as the disabled brother is portrayed as a villain for stopping his brother to do what a normal teenager would want to do. The disabled boy is also seen as a victim due to the way his brother treats and talks about him, as if he is 'alien' like due to the fact that he is different to everyone else because he is disabled.
Tuesday 4 March 2014
Ms Punter's class work
Synergy:
Cross-media Convergence: The Combining of two or more mediums. Different mediums are TV/ Film / Computer / Radio / Website etc
Media convergence in the film industry can happen in production, distribution or exhibition.
Platforms to expand teenage times to : Apps (iPad, iPod, iPhone, Blackberry), Facebook, Twitter, Podcasts, YouTube, Radio, Website.
How would our target audience to out Thriller see the advertisement?
Ways we could advertise:
Apps
Internet - Website reviews of people who have seen it
Small section in a new paper and magersines that the target audience reads so there will be a higher chance of them seeing it
Adverts on public transport such as:
Trains
Tubes
Busses
Podcasts
Pubs
Gym
Twitter
Facebook
Emails
Cross-media Convergence: The Combining of two or more mediums. Different mediums are TV/ Film / Computer / Radio / Website etc
Media convergence in the film industry can happen in production, distribution or exhibition.
Platforms to expand teenage times to : Apps (iPad, iPod, iPhone, Blackberry), Facebook, Twitter, Podcasts, YouTube, Radio, Website.
How would our target audience to out Thriller see the advertisement?
Ways we could advertise:
Apps
Internet - Website reviews of people who have seen it
Small section in a new paper and magersines that the target audience reads so there will be a higher chance of them seeing it
Adverts on public transport such as:
Trains
Tubes
Busses
Podcasts
Pubs
Gym
Emails
Monday 3 March 2014
Mock Essay Exam Question - Coming Round the Mountain
For this question I've looked at disability. The possible disability stereotypes which could come up are:
Hero/Villain
Ugly - nonsexual
victim - vulnerable
For this clip I think it's reenforcing the stereotype if a vulnerable disabled body.
Mise - En - Scene
The first time I watched the clip I commented on Mise-en-scene. When we first see the disabled brother we see him in his very childish, coloured bedroom section. This shows us that he's very child like and isn't able to mature. Where as we see the abled brother to have a much more mature room showing he's more abled then his not so abled brother. When we see the disabled brother trying to learn how to ride a bike we see him through a gun shot grid. This shows that he's vulnerable to society as he's disabled and needs help with everything he wants/needs to do making him dependant on people. This reenforces the stereotype of vulnerable disabled bodies. The abled brothers is dressed more mature showing he's able to go to school, go out by himself and do things by himself, we see the abled brothe in a normal class room with other children. He also has to help the not as abled brother get to his destination, as he's stereotyped in being vulnerable to society and wouldn't be accepted by society.
Hero/Villain
Ugly - nonsexual
victim - vulnerable
For this clip I think it's reenforcing the stereotype if a vulnerable disabled body.
Mise - En - Scene
The first time I watched the clip I commented on Mise-en-scene. When we first see the disabled brother we see him in his very childish, coloured bedroom section. This shows us that he's very child like and isn't able to mature. Where as we see the abled brother to have a much more mature room showing he's more abled then his not so abled brother. When we see the disabled brother trying to learn how to ride a bike we see him through a gun shot grid. This shows that he's vulnerable to society as he's disabled and needs help with everything he wants/needs to do making him dependant on people. This reenforces the stereotype of vulnerable disabled bodies. The abled brothers is dressed more mature showing he's able to go to school, go out by himself and do things by himself, we see the abled brothe in a normal class room with other children. He also has to help the not as abled brother get to his destination, as he's stereotyped in being vulnerable to society and wouldn't be accepted by society.
Camera
When we see the two brothers in the kitchen we see the abled brother at a low angle as he hasn't got any disabilities. This shows the brother to have more power over the disabled body as he's more able to do things and is independent on himself. The disabled brother is seen at a high angle as he's weak and vulnerable to society and has to be dependant on his family to be able to live an enjoyable life. This re-enforces the stereotype of disabled people as they're seen to not be as strong as a more abled body and will find it hard to live an enjoyable life if they haven't got anyone to look after and care for them.
The brother who is the more abled brother has more prominence as he's the more abled brother making the disabled brother have less prominence re-enforcing the stereotype of disabled people as they aren't showed as a very important or abled person.
Editing
When the brothers are in the kitchen there us a shot-revirce-shot showing a convocation between the two brothers during this convocation the more abled brother has more time during this convocation making the not as abled brother more weak and not as important. This re-enforces the stereotype of disabled people as they're seen as a more vulnerable human being. There is a scene where its in black and white, the disabled brother is seen as a gorilla which portrays him as not being human. This also shows that he can't act the way he wants to as he hasn't got the ability to do so. Showing the disabled brother as a monkey shows that he isn't classed as a human because of his disability. This re-enforces the stereotype of disabled people as they're not look on as being 100%"normal".
Sound
The music which goes with this video is very happy almost child like as it's something you would hear to a child's television program. The dialogue we hear through this clip from the more abled brother is very clear and the viewer/audience can easily make out what he's saying, whereas the disabled brother's speech can be made out, but sometimes tricky to understand. This re-enfources the stereotype as its showing that disabled people are hard to understand and that they can't commuincate as easily to "normal" people in society.
The brother who is the more abled brother has more prominence as he's the more abled brother making the disabled brother have less prominence re-enforcing the stereotype of disabled people as they aren't showed as a very important or abled person.
Editing
When the brothers are in the kitchen there us a shot-revirce-shot showing a convocation between the two brothers during this convocation the more abled brother has more time during this convocation making the not as abled brother more weak and not as important. This re-enforces the stereotype of disabled people as they're seen as a more vulnerable human being. There is a scene where its in black and white, the disabled brother is seen as a gorilla which portrays him as not being human. This also shows that he can't act the way he wants to as he hasn't got the ability to do so. Showing the disabled brother as a monkey shows that he isn't classed as a human because of his disability. This re-enforces the stereotype of disabled people as they're not look on as being 100%"normal".
Sound
The music which goes with this video is very happy almost child like as it's something you would hear to a child's television program. The dialogue we hear through this clip from the more abled brother is very clear and the viewer/audience can easily make out what he's saying, whereas the disabled brother's speech can be made out, but sometimes tricky to understand. This re-enfources the stereotype as its showing that disabled people are hard to understand and that they can't commuincate as easily to "normal" people in society.
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