A record label is a brand and/or a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks; coordinates the production, manufacture,distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.
This is the company which markets the music, events and other things that's bands or artists do. They ensure that's copy right does not happen.
What is a record label?
A brand/trademark which deals with the marketing of music recordings and videos. A record label also publishes music, coordinates the production, deals with manufacture, distribution, marketing, promotion and copyright of music.
Cross media?
What is meant by cross-media convergence?
This is when two or more media's come together
E.g When the music industry and the film industry come together
What is digi modernism?
Cultural effects of new technologies
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