TV Drama Exam Question - Gender

http://youtu.be/SZ1Fv2unEho - link to the clip (shit clip)

Discuss the ways in which the extract constructs the representation of Gender using the following:
Mise-en-scene
Sound
Editing
Camera Angles

This clip is set in an open outside field/forest. This place is very bright which is more of a female thing then a masculine place. The male in this clip is holding a gun and will not allow the female to have a gun, this reenforces the stereotype of females.

The woman shows a little power when the male is sorting out her shoes as she's shown at a lower angle making her look more powerful this then challenges the stereotype of the females. There's an extreme close up of the male grabbing her ankle showing that he has control over her. Through out this clip the male is shown to be shown at a low angle through out this clip. The women is following the male through out this clip which shows that she's reenforcing the stereotype.

The males voice has more dominance as his voice is much louder then the woman's, the reenforces the stereotype of males. The woman tries and fights back, by doing this is shouts which then results in her challenging the stereotype of females, making her more masculine.


There is a shot reverse shot used when he male and female are arguing.

Music Industry Mock Question

To what extent does digital distubution affect the marketing and consumption of media products in the media area you have studied?

Digital distubution has changed hugely in the past 15years down to the common use of downloads from the internet. These downloads aren't normally paid for as people use websites where they can get the albums or songs for free.

Major record lables such as, Sony and Syco, these are more about the money making. The lates example of this is One Direction as they're more about the image people alot of teenage girls will watch their views that go with their music and want to be their girlfriends. There will also be a number of One Direction made things such as, pencil cases and lunch boxes. Teenage girls will not have the money to buy the music so they will download it off of a website for free. The young teenage girls will go mad to see them live so therefore their parents will invest in tickets for their children to see them. The way One Direction was formed was through the XFactor which is owned by Sony. Only Sony songs are proformed by the contestends to get sales of the old song, resluting in Sony getting more money. This is a circle of Sony making money, a very clever way I have to say. 

 This has benefitted the indie lables as it's given them a relationship with their audience as they're able to write comments and like the videos which then shows what their audience likes so they can then produce the music which their audeicne wants to hear, this can result in them getting a wider audience. Using a website like YouTube really helps an indie artics as it allows them to connect with an audience which is global. Using a website like YouTube can allow the audience to like and comment, this the shows the atrist (produce) that the audience like music this type or this way, this then makes the artist more popular leading on to increasing their audience.

For people like Beck and allowing people to preform music the way that they want their music to sounds allows the audience to find their fav one and listen to it and comment what they think to encourage people to continue to produce music like they want, rather then whats going to get sales. The internet allows people to publish their work through YouTube, iTunes and Spotifier. This allows people to acces them through different devices such as, smartphones, laptops, computers and tablets. This allows a larger audience to listen to the music people produce. 

Beck Song Reader

Beck Song Reader

New Info

Read over the 'Would i lie to you' post: how can you update this CaseStudy using One Direction (see your Prezis)

http://leighmediaasmusicind.blogspot.co.uk/2013/04/52-lesson-plan-sonysycoone-direction.html 

Compare the Music Industry:

Presentation group 1: How can we connect/update this argument to OneDirection & Syco/Xfactor?

Syco Prezi

Presentation Group 2: Beck & Score

Conect or Die & Particpatory Culture

Apply the following terms and explain how they relate to the Case Studies:

Key Terms: 

Production

Distribution & Marketing

Exchange – Push vs Pull

Translation

Localisation

Co-option

Majors vs DIY

Ownership/Back Catalogue

How can we apply these arguments about the changes in Music Culture?
-Arguments: Visualisation
Synergy
Devaluing music (Synthetic vs organic)
Soundscape
Creating a relationship with the audience
Participatory Culture

Beck song reader is a book filled with 20 songs worth of sheet music and more then 100 pages. He's displayed music as sheet music for people to produce it the way they want to hear it, rather then how they've heard it. This has allowed people to sing and perform the music they wish to. They have been able to publish their work on the internet, allowing people to see the different ways they people have performed the music. This give people the freedom to listen to how they like music rather then how it's meant to be. 

This is a different way of producing music as its up to Becks fans to product the kind of music they like and the way they like to listen to it. This makes costs a lot cheaper as they do not have to spend out on a recording 
studio, making it how the fans like their music, this allows a larger audience as they have more freedom with their music. 

When exchanging music most fans will publish their work on the internet on sites such as YouTube, this then starts a bond between fans as they can comment on what they like about one another's work and make suggestions. Beck himself has produced a website where his fans can go onto and publish their music. 

The people who has produced music are able to post their work on different websites such as, spotify, YouTube, SoundCloud and also on Becks website. People and then download these. The audiences to this can comment ot this so the artist can improve on the feedback or produce work which their audeince wants to hear.

Steps - Blow Up Record Lable

Step One

Blowup Record Company

Blowup records are a London based company.

The artists they have are:

-Alfa 9
-Baltic Fleet
-Fay Hallam & The
-The Weekenders
-Mockingbird, Wish Me

Step Two

These artists aren't well know as they haven't managed to make it big within the music industry.

The company would benefit from new media technology as the music is more widely available from things such as, iTunes and YouTube as there music will be similar to the music people are downloading and one these types of programs they have a section of related music making people listen to it and begin to like it and if they like in then their more likely to write reviews on the music and share with their friends through things such as, Facebook, Twitter and Email. On sites such as, YouTube and iTunes people are able to write reviews telling people what they like and dislike, making labels aware on artists that people like and dislike. Artists also will preform at gig, have live CDs and also non-live CDs.

This is all of the places where the artists can be heard on. This is one the bottom of the website.








Step Four
Part one -

Part Two -

Alfa 9:

The Weekenders:

Step Five 

Neither of these artists have any upcoming concerts. 

Blow Up record company is a London based company.

Step Six:

Production Research:

My artists within the record label they create their own albums, which they sell on place like iTunes etc. They do not have any support or publication from any major music channels. There CDs are avaliable in shops suhc as, HMV and also avaliable online from websites such as, Amazon.

Marketing Research:

Blow Up uses mainly online ways of promoting their music such as, YouTube, Spotyfier, iTumes as they will be similar to other music that is already out on the market, as there are always suggests when someone searches something on YouTube. When  they put a video on to websites, such as, YouTube the audience of the music can comment on what they think of the music and also what they want to hear, so when the artists come to produce more they can include what their audeince what to hear and get more positive feed back from the work which they create. 

Distribution and Exchange Research:

The main way that Blow Up get their music to their audience is through iTunes. This allows people to access their music online. Some people may also choose to download it from YouTube and not pay for their music, but they're not supporting their artists. Blow Up artists do support acts at concets, they may also be proforming at smaller gigs which are not as big as other events. 

Key Terms

Distribution - selling music to shops e.g HMV and iTunes 

Copyright - a law in place to stop people copying or being stolen 

Royalties - When the company/artists get a % of the money made

A&R (Artists and Repertoire) - part of the company that look for new music talent, middle man between artists and companies

Sampling - uses parts of someone else's song and will sample it in their song

Peer•to•peer - people who share music between each other 

Major Record Label - a worldwide Lable that signs artists and gets them globally known

Subsidiary Label -  labels within a major Lable e.g Sycho who is within Sony

Independent Label - a record Lable which controls the artist by giving them freedom and let's them explore themselves as an artist

Key terms

Distribution - Selling music to customers via Internet, iTunes, albums etc. Concerts 

Copyright - Protection against artists work, have to pay to own the music.

Royalties - When the company/artists get a % of the money made

A&R (Artist & Repertoire) - part of the company that look for new music talent, middle man between artists and companies

Sampling - Sending a music piece to a record label to sample it

Peer to peer - people who share music between each other

Major Record Label - A worldwide label that signs major well known artists, are horizontally and vertically intergrated enabling them to work more efficiently as they own each individual sectors of the industry which let's them work cheaper.

Subsidiary Label - labels within a major label, eg. Sycho who is within Sony

Independent Label - A label based in one country, gives artist freedom and let's them exlpore themselves as am artist.

Homework on Music Industry

Set work second lesson - Music Industry

How do institutions sell their products to audiences in contemporary media?

-Traditional sales
-Digital
-Combatting piracy
-Streaming
-Paragraph on Domino

Traditional sales are the typical ones such as, magazines, News Papers and Bill Boards.

Digital sales is done digitally so over the web, using the internet such as, iTunes.

As media - music production

What is a record Lable? 

A record label is a brand and/or a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks; coordinates the production, manufacture,distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

This is the company which markets the music, events and other things that's bands or artists do. They ensure that's copy right does not happen.

What is a record label?

A brand/trademark which deals with the marketing of music recordings and videos. A record label also publishes music, coordinates the production, deals with manufacture, distribution, marketing, promotion and copyright of music. 

Cross media?

What is meant by cross-media convergence?

This is when two or more media's come together

E.g When the music industry and the film industry come together

What is digi modernism?

 Cultural effects of new technologies

Music Industry Notes

This is the work from Tuesdays lesson about the music industry.

Cranford - Social Class

ISocial Classes:

Upper Class
Middle Class
Working Class
Underclass



This clip from Cranford is set in a small village the first person we see is a small underclass boy, when we see him we hear tense music, this shows that the boy isn't a wealthy boy as he's dressed in rags and is dirty. When he arrives home we hear a cheer showing it's his birthday and he receives boots as he's "10 now". The shoes are wrapped in news paper which shows he's family is an underclass family. He's over the mood when he receives the boots as he's not use to getting as nice presents. When he looks at the news paper he see a word he knows which is his younger brothers name, he gets very excited over this as he't not use to being able to read. His dad gets very aggressive when he's able to read almost at though he's jealous of his son being able to read, showing a underclass stereotype. When the boy is shown he's show at a high angle showing the boy as a small and vulnerable to society. The lighting is dark when the boy is on screen portraying him as not bring light to society almost as though he doesn't matter to society as he's underclass. When we see him with the middle classed male in his office the boys shown to be a lot smaller then him through the camera angles as he's not from the same class. The middle classed male sees that the boy needs help and offers him a piece of bread and also a job, which the young boys jumps at the chance. This is in more of a brighter light representing that there is light for the small boy and that he does have hope in the future. The older male is dressed very smart also showing that he's come from a more wealthy up bringing in a middle classed family. The upper class woman we see is well dressed and presented, she asks 'who's the small boy?' he's asking someone to tell her showing she has power and reenforcing the stereotype of the upper class. When we see the workers we hear a jolly more classical music being played in the background. They're more well spoken then the underclass boy as they've had a much better upbringing and a better education.

Time ran out! 

Mock Essay - Hotel Babylon - Ethnicity

Mise-En-Scene

This clip is shown in a hotel where many of the ethical workers have the lower roles in the company, as there shows to be maids and workers. This re-enforces the stereotype of pitied as they're not given the chances in this clip to do anything more then the very little. The maids and chefs are shown in a dim light which shows them to be less important then the managers of the hotel. This re-enforces the stereotype of ethnicity as its showing the ethical characters to be pitied on by the audience as they're not considered to be as important as others shown in this clip. There is a range of ethic which forms conflict between them, re-enforcing the stereotype of ethnicity.  The small chef is holding a large kitchen knife, forming a very dangerous character, re-enforcing the stereotype of ethnicity. 

Camera Angles

The camera shows the two white mangers to be at a low angle showing them at a high angle making them more important. The small Italian man is shown at a high angle to make him seam small and weak, where as the white male is shown at a higher angle as he's a British male. This re-enforces the stereotype of ethnicity.


Editing 

There's sharp edits between the characters shows that there is conflict between the different ethical groups. This re-enforces the stereotype between the different ethical backgrounds. The clip is very fast pasting showing that there's something wrong or dangerous about it. Re-enforcing the stereotype.

Sound

When the maids come into shot the music changed to a more suspicious sounding kind of music, when the women get into the room the music changed. This is showing the maids to be dangerous or the room there about to step in to be very dangerous. This re-enforces the stereotype of ethnicity. The sound of the hover is dietetic showing that they are here to hep and not cause any trouble. This shows pity for them, which then
 re-enforcers the stereotype. Most of the dialogue comes from the white characters in this clip shows that they don't want to speak in case they give away that there not meant to be there. This re-enforces the stereotype as it forms pity towards them.

Mock Essay - Hotel Babylon - Ethnicity

In the extract, ethnicity is viewed in many aspects including mise-en-scene. The location is in a small cloak room, with all the immigrants huddled together. This shows the immigrants to be in it together, as a group as they all look to protect eachother. The immigrants had different jobs including working in the kitchen and cleaning. The cleaner who is hoovering shows that the immigrants are handed the less glamourous jobs, away from the customers as if they are not considered as normal and that they are not to be seen. It represents their low role in the hotel and that they are treated differently. The difference of equality between the immigrants and the white workers in the hotel are visible as the blonde lady in reception is dressed in a slick white suit compared to the immigrants in overalls.The overalls represent the immigrants as dangerous because as they are in the same overalls, people will instantly know who they are, as if to keep away from them.

Another way in the extract in which ethnicity is represented is through sound. The diagetic sound of the  immigrants talking to eachother emphasises on their accent, which allows the audience to recognise their ethnic background. This reinforces the ethnicity stereotype as foreign people are often associated with low jobs such as cleaners or cooks, away from everyone else, emphasising in their lack of power. However there is a shot where the foreign lady who is in the suit is talking to one of the cleaners. The lady in the suit talks confidently and clear, as if she has been through this trouble and pressure many times whereas the cleaner is uneasy and uncomfortable and disrupts the scene. The soundtrack in the extract is fast paced which highlights the danger and conflict. This is shown through the sharp edits between each immigrant in the cloak room, highlighting the fear in their face of losing their job, as if they would not be accepted anywhere else.

The camera is edited in a way to feel sympathy for the immigrants. The audience pity the immigrants because of the close up shots which show their lack of independence and their worry of never being able to get a job again if they are found. This represents societies view on immigrants that the only job they are worthy of earning is away from everyone else so they can not be seen.

Overall in the extract, it reinforces the stereotype of ethnicity as they are portrayed to have low jobs, locked away from the rest of society as if they are worth nothing. The same use of uniform and small space to work in represents there distance from the rest of the world as it shows them as if they are prisoners and are under close control.

The Demise of the Music Industry

The demise of the music industry is visible everywhere but in the facts

If music executives sold bottled water, they'd be calling for a ban on tapwater downloads. But their industry is proving resilient

Illegal downloads continue to be a cause of Armageddon within themusic industry and a source of endless fascination outside. Business leaders still regularly moan that illegal downloads are destroying their livelihood, especially if representatives of government are within hearing range. At the first Music 4.5 conference in London last week, speakers took it as read that "kids are not buying music anymore" and that they must look elsewhere for revenues. Evidence of the demise of purchased music is everywhere to be seen, except for one place: the statistics.

In fact it is easier to make the case that the music industry, far from imploding, is one of the great success stories of the recession. The most dramatic example of this is in what kids are supposed not to be buying any more: single tracks. Last year sales of singles soared to an all-time record of 152.7m units, an astonishing 33% rise in a year when the whole economy (GDP) contracted by 3.3%. If the music pundits seriously think that these are not being bought by kids, then it shows how out of touch they are with their customers. These same youngsters who were – and probably still are – massively downloading free music from the internet were prepared to pay up to £3 a pop for an insipid ringtone (interestingly, not included on the industry's statistics unless they are full-track ones). Why? Because there is an easy payment system on phones which didn't exist on the web. Now there is an easy payment system (iTunes et al) on the web they are starting to pay again. If the big music companies had spent their energies dreaming up a payments mechanism for web downloads instead of suing their customers they could have swept all before them. Instead they were like the crew of a sinking boat that blames the sea instead of trying to mend the leak. If they were in the bottled water industry, they would probably be urging the government to stop free downloads of tap water at home as unfair competition. Yet the bottled water industry should have been their model. It got away with charging us lots of money for a product that was no better than free tapwater through clever marketing.

Even now practically everyone I meet from the music industry protests that it couldn't be expected to combat the technological disruption that was eroding its traditional model. What piffle. Lots of books have been written about disruptive technologies. They can't say they weren't warned. As it turned out, pretty well every system for monetising music – iTunes, Spotify, We7, Shazam, Nokia's Comes with Music et al – has come from outside the industry. What a missed opportunity.

Sales of singles are, of course, only one part of the industry. There has, unsurprisingly, been a fall in sales of albums – down from 133.6m units to 128.9m last year, not helped by the closure of key UK retail chains Zavvi and Woolworths – but that was more than offset by growth elsewhere in sponsorship, live shows and merchandising where there is something of a boom happening in Britain. Overall, the music industry grew by an amazing 4.7% in recession-ridden 2008, according to PRS for Music, and will probably be resilient when the full 2009 figures come in. A key fact is that last year income from live music overtook that from recorded music for the first time. Don't think tracks, think music.

Clearly, the industry is changing. Consumers can now buy the singles they want without being locked into buying albums containing other tracks they don't want. That may bring in less income but it is the gateway to other revenues. The people who allegedly won't pay for downloads will pay huge sums to hear their favourite artists live or be part of the merchandising experience. Maybe illegal downloads – which, needless to say, I don't approve of – should be looked on as a massive crowd-sourced marketing operation to generate money for gigs, memorabilia and future sales.

The future lies in capitalising on the whole musical experience, as the admirable Music 4.5 initiative well knows: it seeks to bring together artists and entrepreneurs to plot the future. If the quality of the five-minute pitches made at the conference by budding businesses is anything to go by, the future is bright. I loved the way Songkick.com is moving beyond Last.fm by linking songs you and your friends like with information about the band's past and present gigs, enabling you to talk about them after the show. MusicGlue offers free downloads in exchange for email addresses which, over time, will produce geographic patterns showing where there is a dense enough cluster of fans to justify a gig. CloseCallMusic encourages people to interact with live music as it happens, while TuneRights is trying to crowd-source the financing of records. Audiofuel, which matches music to your jogging beat, aims to be the new Ministry of Sound. I loved what Decibel is planning – to have a vast data base of meta tags so you can find out details of each member of the band: that Jimi Hendrix played as a session man on a Little Richard track, for instance. That is just the sort of value-added that will lure people away from free downloads. Nick Hornby would love it.

These were only some of the pitches made which suggest that the future of the industry may continue to reside in bottom-up initiatives rather than the top-down approach of the major labels. The music industry, to be fair, is still a very heavy investor as a new study shows, but it had better be alert if it doesn't want to be upstaged even more. The sad fact is that around 90% of start-ups fail – but it is vital for future employment, as well as the health of the music industry that we spend money to find the winners. A revolution is under way.

This article is from the Guardian 

Questions To Ask Parents About the Change In Music

These are the questions we're be asking the older generation, with people aged 30-60 years old. We are asking people this age as they will know and have seen the most change in the music industry.


Whats your favourite artist today?

Whats your favourite song?

How do you listen to music?

How did you access music back in the day?

Questions About the Music Industry

What/ who is your favourite artist of this year?

 How do you find out about new music?

Sound cloud, iTunes

What type of consumer are you?

Download it from the internet illegally

How and where do you store your music?

iTunes, iPod, Sound

Do you feel connected/relate to the artists?

Guilty pleasures: Glee and High School Musical, One Direction

Why do you listen to music

Do you create your own music?

Do you keep up with the charts

Monarch of the Glen - Age

In the first clip of the extract, we are presented with a group of men who are supplied with tools and getting into a van which represents there job in labour. The pace of the scene has been set at a slow pace to show the hard work they have coming towards them in the day for their job. In the scene there are no children around and the men are all showing eachother respect. In the scene there is a long shot of the men talking to one each other, emphasising on the equality and the men being mature adults.

In the scene outside the house, there is a youth female who pretends to be an adult, she talks to a youth male who is acting like an adult as he is doing cleaning. When the actual adult comes into the scene, the youths stop what they are doing and turn to face the adult as he begins to speak, emphasising on his authority over the younger children. However the man asks the youth if she can drive and gives her his keys, showing his trust in her as he is tricked into believing that she is an adult. When the youth is in the car, Amy, she questions herself in a low tone, which shows her fear and lack of knowledge, as there is a close up shot of her face, which shows her immature side as she does things without thinking of the consequences.

As Amy crashes into another car, the person in the other car is an elderly man. He instantly calls her by her full name and as he talks he talks in a traditional, well spoken English language. As he begins to confront Amy tand discovers she is too young to drive and begins to call her reckless, this shows adult's perception of youths of being irresponsible.

As the clip moves on into the house, the dialogue of the elderly man saying "She has a vivid imagination" reinforces adults's views on younger people. There is no soundtrack in the scene as it emphasises on the seriouness of the situation as all the attention is on the adult and the elderly man, to show there power and authority. The adult's anger is shown in the next clip as he confronts Amy, as she is looking up at him, showing her lack of power and also showing that in society, adults have power over youth. As Amy is told to go back to school, she shouts "I hate you!" which reinforces her young age as she shows her immature side as she runs away.

The scene changes to outside where all the men are working together with a country soundtrack which creates a cheerful setting, showing all the men working together and acting as a community. The scene cuts around to everyone in the scene, showing the equality within the adults.

The scene then moves into Amy's bedroom as she leaves a letter which is written in Pink and wavey writing, which reinforces her child like mind, which is also backed up by the teddy bear. The soundtrack is slow to show Amy's emotion of being in a tantrum and sad to leave, yet shows her being immature as she is running away, like a little child would do. As the elderly woman enters the room and looks out the window looking for Amy, this represents that the elderly woman is looking back on her youth, and that she misses the time of when she was young.

Overall, the extract reinforces the stereotype of age as the youth in the extract is represented as childish and immature, and wishing they were an adult and making clear mistakes. Whereas the adults in the clip are together, creating a community and trusting one another. However they are disheartened when they discover that they have been lied to by a youth.

Mock Essay - Coming Down the Mountain - Disability

When we are first introduced to the two boys, the two different characters are visible straight away. The disabled boy's side of the room is childish, with colourful wallpaper and bed, emphasising on his lack of ability to mature due to his disability. Whereas his brothers' side of the room represents a typical teenagers room. When we are first introduced to the characters there is a bird eyes view of the room, which shows distance between the two characters due to one being disabled and the other normal. Sound is represented in the first clip as the normal brother is speaking in a narrative of how he would kill his brother in different ways. This shows his embarrassment and distress of having to look after his disabled brother, as if he would be judged by society as disabled people are often looked down on. Moving on to the end of the first clip, there is a close up shot of the disabled brother asleep. This shows him as a victim because he is unaware of what is going on around him in society.

Moving onto the kitchen scene, the abled brother is shown in a low angle shot which represents his power and control over his disabled brother. Whereas the disabled brother is shown in a high angle shot which highlights his vulnerability to society as disabled people are seen as a victim. During there conversation in the kitchen there is a shot reverse shot showing their conversation. The abled brother is allowed more time in the conversation to speak which shows his power over his disabled brother which highlights that disabled people are not given a chance to give there input and that they are not heard by society. The dialogue seperates the two brothers due to the way the parents speak to them. The parents speak to the disabled boy in a soft manner, making him feel safe and at ease and trying to assure him that he is equal to everyone else. Whereas when talking to the abled son, they snap and talk in a more harsh tone, making him aware of who is around, as if the disabled boy is a little child.

In the park scene when the disabled boy is trying to ride his bike, the disabled boy is shown through a gun scope view, highlighting that disabled people are a target and a victim from society; that they aren't equal to 'normal' people and should be treated differently. The shot then expands to show the 'normal' brother aiming the gun at his brother. This shows his hatred towards his brother and his embarrasment that his brother is not like everyone else and that he is different and that life would be better without his disabled brother, as if he is a 'freak'. The disabled boy's childlike mind is represented through a medium shot of him flying a kite and eating an ice cream, something that would be expected of a little boy playing in the park for the first time. This also represents his vulnerability to everything going on around him, as he has not grown into the mature teenager.

Overall, the extract reinforces the stereotype of disability as the disabled brother is portrayed as a villain for stopping his brother to do what a normal teenager would want to do. The disabled boy is also seen as a victim due to the way his brother treats and talks about him, as if he is 'alien' like due to the fact that he is different to everyone else because he is disabled.

Ms Punter's class work

Synergy:



Cross-media Convergence: The Combining of two or more mediums. Different mediums are TV/ Film / Computer / Radio / Website etc

Media convergence in the film industry can happen in production, distribution or exhibition.



Platforms to expand teenage times to : Apps (iPad, iPod, iPhone, Blackberry), Facebook, Twitter, Podcasts, YouTube, Radio, Website.

How would our target audience to out Thriller see the advertisement?

Ways we could advertise:
Apps
Internet - Website reviews of people who have seen it
Small section in a new paper and magersines that the target audience reads so there will be a higher chance of them seeing it
Adverts on public transport such as:
Trains
Tubes
Busses
Podcasts
Pubs
Gym
Twitter
Facebook
Emails

Mock Essay Exam Question - Coming Round the Mountain

For this question I've looked at disability. The possible disability stereotypes which could come up are:

Hero/Villain
Ugly - nonsexual
victim - vulnerable

For this clip I think it's reenforcing the stereotype if a vulnerable disabled body.

Mise - En - Scene

The first time I watched the clip I commented on Mise-en-scene. When we first see the disabled brother we see him in his very childish, coloured bedroom section. This shows us that he's very child like and isn't able to mature. Where as we see the abled brother to have a much more mature room showing he's more abled then his not so abled brother. When we see the disabled brother trying to learn how to ride a bike we see him through a gun shot grid. This shows that he's vulnerable to society as he's disabled and needs help with everything he wants/needs to do making him dependant on people. This reenforces the stereotype of vulnerable disabled bodies. The abled brothers is dressed more mature showing he's able to go to school, go out by himself and do things by himself, we see the abled brothe in a normal class room with other children. He also has to help the not as abled brother get to his destination, as he's stereotyped in being vulnerable to society and wouldn't be accepted by society.

Camera 

When we see the two brothers in the kitchen we see the abled brother at a low angle as he hasn't got any disabilities. This shows the brother to have more power over the disabled body as he's more able to do things and is independent on himself. The disabled brother is seen at a high angle as he's weak and vulnerable to society and has to be dependant on his family to be able to live an enjoyable life. This re-enforces the stereotype of disabled people as they're seen to not be as strong as a more abled body and will find it hard to live an enjoyable life if they haven't got anyone to look after and care for them.
The brother who is the more abled brother has more prominence as he's the more abled brother making the disabled brother have less prominence re-enforcing the stereotype of disabled people as they aren't showed as a very important or abled person.


Editing

When the brothers are in the kitchen there us a shot-revirce-shot showing a convocation between the two brothers during this convocation the more abled brother has more time during this convocation making the not as abled brother more weak and not as important. This re-enforces the stereotype of disabled people as they're seen as a more vulnerable human being. There is a scene where its in black and white, the disabled brother is seen as a gorilla which portrays him as not being human. This also shows that he can't act the way he wants to as he hasn't got the ability to do so. Showing the disabled brother as a monkey shows that he isn't classed as a human because of his disability. This re-enforces the stereotype of disabled people as they're not look on as being 100%"normal".

Sound

The music which goes with this video is very happy almost child like as it's something you would hear to a child's television program. The dialogue we hear through this clip from the more abled brother is very clear and the viewer/audience can easily make out what he's saying, whereas the disabled brother's speech can be made out, but sometimes tricky to understand. This re-enfources the stereotype as its showing that disabled people are hard to understand and that they can't commuincate as easily to "normal" people in society. 

Plan for mock on age

This is the sheet I used to help me answer the question. I took notes while watching the clip 4 times before I timed myself answering the question.

Age mock essay

Age clip -  Old age, Mature adult and teenager/ youth

Areas to cover: Sound, Mise-en-sene, Editing and Camera angle

Mise-en-scene

This clips set in the country side. The teenage girl is shown to be rebelling from what her parents have wanted for her to do as she'll do what she likes when she likes and will refuse to be told what to do, she is portraying a teenage stereotype. Everyone we see except the head-master are wearing jeans and jackets giving us the understanding that they don't have a very high paid job. This also shows that the head-master was brought up in the time where people dressed their best. There all working on a farm, showing little use of technology, almost as though there living back in time, filling the stereotype of an elderly person. The characters aren't wearing any make-up showing that they believe everything should be natural, as the time in which they've grown up in.  

Sound

When Amy comes into shot the music is stops almost to draw your attention to the character. When she's sitting in the car there is a drum beat, showing her heart racing because she doesn't know how to drive a car, which she has lied about being able to do so. When we hear the crashing sound we automatically know that it's Amy in trouble as it's a sign of trouble. We know that the head-master is from a different time and place from the others in the clip as he speaks very well and has a different accent to the others. When Amy is found out that she's lied she tries to talk her way around staying. When the male adult doesn't let her she should 'I hate you!' This is portraying a teenager as she's being very aggressive towards the elderly.

Editing

The male adult we see in the clip portrays a stereotype of an adult as he's responsible for the people on the farm and also has the most power, as he has more camera time compared to anyone else.  When the male comes into shot the attention comes to him as the convocation between the young male and Amy stops. This shows that the male adult has respect from the youth shown in the clip, making him portray an adult roll.

Camera angles

When Amy and the male are having an argument about her staying she's shown from a high angle to make her look powerless and that the adult population look down on them disgracefully, knowing what a mess they're making of their lives. Filling a stereotype of an adult.  Close up of Amy when she's in the car, showing that she's lie about being able to drive almost as though she knows it's not going to end well. By Amy saying she knows how to drive to the male adult shows that she's trying to impress the adults, challenging the stereotype of a teenager. There is a long show then the elderly woman walks in the room to find Amy, the shot also gets the items Amy has left on the bed showing they mean something.